Friday, May 22, 2015

Fit for Fashion Season 2 Casting Now Starts!

Asia’s original fitness & fashion reality television show returns for its second season. Entries now open for 12 individuals to go on a journey of self discovery; become the best version of themselves and stand a chance to win $100,000!

Philippines, are you Fit for Fashion? We are looking for 12 men and women who want to transform their lives – and become stylish, fitter and more confident extraordinary individuals.

Auditions are now open for Fit for Fashion Season 2, the first ever reality TV show that brings fashion and fitness together, brought to you by Fitness First and Imagine Group. 12 ordinary men and women from Asia and around the world will come together to one spectacular location where contestants will work with internationally acclaimed fashion personalities Louise Roe (Host) and Todd Anthony Tyler (Fashion Photographer) and be put through their paces by international fitness trainers Christine Bullock and Mitch Chilson.

Over the course of 10 episodes, the show will challenge contestants to push themselves to the limits of what they are physically and mentally capable of – to reach new heights and to look and feel great. Each week, contestants will be put through grueling challenges and one contestant will be eliminated every week until only one winner is left.

Ever wanted a mini-sabbatical to get away the daily humdrum and kickstart your journey to greatness or want to take control of your health and fitness and go on journey of self-discovery to see a version of yourself you never knew existed? If your answer is yes, we want you!

Enter now to face your ultimate challenge and change your life forever –  and you will also stand a chance to win the grand prize of $100,000 if you can prove you’re truly Fit f or Fashion! Auditions close Sunday 31 May 2015, so send in your submissions today!

Visit for more information.

Want a sneak peek at what you might get to experience but didn’t catch the first season of Fit for Fashion? You can catch all the action repeated on FOX SPORTS at these time slots*:
Fridays: 11.30am (Manila)
Repeats at 6.30pm (Friday) and 12.30am (Saturday)

*Subject to change due to live programmes

About Fitness First Asia

Fitness First is one of the largest fitness brands in the world and the largest in Southeast Asia. In Asia alone, as at May 2015, there are 90 Fitness First clubs across Hong Kong, Indonesia, Malaysia, Philippines, Thailand and Singapore, with a combined membership size of more than 215,000.

As part of its ambitious five-year expansion programme, Fitness First Asia is currently investing more than US$100m to grow its Asian footprint by 60%, open up to 50 new clubs across the region by 2018 and increase memberships to more than 350,000. Gym members will benefit from a US$42m upgrade of existing clubs, featuring the latest fitness innovations, new workouts and enhanced staff expertise.

Fitness First’s unrivalled network in the region, new technology, world class clubs and outstanding customer service, means the business is well positioned to expand its leadership position in the fast growing Asian fitness market.

For more information, please visit

About Imagine Group

Imagine Group (“Imagine”) is a leading international TV Production company headquartered in Singapore. Amongst its hit TV productions are The Contender Asia, The Biggest Loser Asia, The Challenger and The Apartment. Imagine’s shows have achieved success not just in Asia but also the USA, Australia, UK and Europe with distribution to over 40 countries worldwide and have received multiple accolades from industry and media, including an international Emmy Award nomination in 2012.

Currently the ONLY production company in Asia that produces large scale ORIGINAL reality TV shows to an American production standard that are sold and formatted worldwide, Imagine has shows in production and development across a variety of genres including Music, Sport, Fashion, Lifestyle, Design, Magic and kids’ content.

For more information, please visit


ZALORA Group is Asia Pacific’s leading group of online fashion destinations. Founded in 2012, the company has a presence in Singapore, Indonesia, Malaysia & Brunei, the Philippines, Thailand, Vietnam and Hong Kong where it operate as ZALORA and in Australia and New Zealand where it operates as THE ICONIC. ZALORA Group’s localised sites offer an extensive collection of top international and local brands and products across apparel, shoes, accessories, and beauty categories for men and women. Offering up to 100-day free returns, speedy deliveries as fast as 3 hours in some markets, free delivery over a certain spend, and multiple payment methods including cash-on-delivery, ZALORA Group is the online shopping destination with endless fashion possibilities.

For media enquiries, please contact:
Name: Dani Vitriolo
Tel:  +63 932 861 9804