Tuesday, July 16, 2013

How You Can Use Google Plus for Your Content Strategy

Google is not only a search engine but this company has now expanded its services and products that all help to encourage every online user to follow the trend and be active online. One of which is Google Plus. This application does not only pertain to social networking but a lot more. Add your content strategy to match this backbone and future of Google and you can achieve more success in marketing and promoting your brand. In this article, we will talk about how you can utilize Google Plus in your content strategy.


How You Can Use Google Plus for Your Content Strategy

1. Google Authorship

The web is all about content, and so it would be very helpful if you can consolidate all your published posts to one area. And this is where Google Authorship comes in. By adding a markup in your blog and connecting your Google Plus profile to your home page, you can enter the gateway to claim all content as your own in Google. 

Google Authorship will automatically link your Google Plus account to your blog or blogs and users will see a photo of your avatar next to the results in the search engine. You can market your content and at the same time your credibility as a writer and contributor of the content. Readers will view you more as an expert and anyone who searches for your name through Google can access your profile listed in the search hits.

2. Get More Followers

Your writing style should have an impact to your audiences. Instead of just giving information away, it’s better to encourage them to interact and engage with your content and the result is to gain more followers. With this strategy, you can build a larger network and sphere of folks with common interest strategically. 

When you have an organization of connections that you have formed great relationships with, you can improve your brand promotional power. The benefit here from Google Plus is that your circle is not the only one who can view your content but also their circles and the public. You will have more traffic to your site and you can boost your SEO.

3. Get Content Trending Through Hash Tags

Just like Twitter and Facebook, Google Plus also allows users to use hash tags for topics or keywords to trend. In your content strategy, research for the relevant keywords to be used and let your content be dominated with these keywords. Hash tags in Google Plus will make your content become search-friendly to users and search engine bots. 

Whenever you publish a post, make sure to also share the article to your Google Plus circles and the public with these hash tags, for your content to result in the engines and social media around the globe.

4. Write Long Posts

In some aspect of SEO, the number of words that make up one article is critical. Some experts believe that your content should at least have 400 words to be indexed by major search engines and Google particularly faster and higher. 

Aside from this, when posting to Google Plus, it will be an advantage to write a short summary of the gist of your shared article to keep readers attracted. Engage them with heavier how-to guidelines and provide related links for further reading. This makes up for a great resource and help your content be more noticeable. Make sure that your posts are making sense.

5. Use Ripples and Direct Connect

If you’re not aware, Google Plus has several features that connect you to a greater audience. Two of them are Ripples and Direct Connect. Ripples is a function that identify users of the social networking site who shared a post in public including the number of audiences. This is for you to know how many people have likely seen your post and then you can begin to identify the “ripple effect” of the trend.

On the other hand, Direct Connect works like the Facebook Like Box. This requires you to embed a code in between the <head> tags in your blog’s back end, so that visitors in your blog will be able to add you directly from Google search results. A pre-requisite for this to be enabled is to first link your Google Plus profile to your blog (as mentioned in the first tip above).

Conclusion

Google Plus now is becoming powerful than ever, in regard to content marketing strategies. Match them together by applying these basic tips for writers, aspiring writers and audience alike. Try and practice SEO and social media marketing techniques and you will see great results in return.

Wednesday, July 3, 2013

Top 10 Visa Misconceptions

The thought of working or studying away from your country of origin comes with tons of facts involving the processes, the laws or policies governing each country and certain misconceptions.

For certain visa application you can easily visit the embassy or a representative of the country you may want to visit or work to.  You may want to seek assistance from offices who does services of immigration or visa consultancy companies such as Global Visas.
 
Before you get scrupulous over some details in your visa application, let’s bust a few misconceptions about getting visas. 



1.  All EU states are governed under the Schengen agreement.

The Schengen zone includes 22 EU member states and covers more than 400 million people. All the EU states are included except Great Britain, Ireland, Cyprus, Romania and Bulgaria. Four European non-EU members - Iceland, Switzerland, Liechtenstein and Norway - have acceded to the agreement.  

This however is the prevailing truth, once someone enters the Schengen zone, he or she can travel freely without visas, and without having passports checked at borders.

2.  All nationality needs to get Schengen Visas if they want to work or tour Europe.

North Americans, most South Americans, Australians and Japanese are admitted without a visa for three months (90 days).

3.   You can apply to any embassy as long as they give Schengen Visas. 

You need to be certain on the countries you are getting your passport stamped on.  

That is why, visa applications must be lodged at the Embassy/Consulate of the country of intended visit. If your plan is to visit several countries, visa application must be made at the Embassy/Consulate of the main destination country—meaning the length of stay in this destination is the longest. If the length of stay in each country is almost the same, apply at the country of first entry.

4.  If you have a valid US Visa, you can  reside in the U.S. for that entire period. 

The terms “visa” and “status” are often used loosely and even interchangeably.  However, failure to clearly understand the differences between these words can lead to unintended immigration consequences.  

Visa is your point of entry to the country, but does not determine you admissibility.

An alien’s status is classified under the category of admission (such as visitor, student, intra-company worker) and the duration of stay permitted.   Thus, your stay permission is dependent on the kind of status you have.

5.   UK and Ireland  is in Europe, thus you can freely cross border  coming from other European countries.   

Note that the UK and Ireland are not a part of the Schengen agreement.  Coming from other countries in Europe, you need to apply for Irish or UK Visa.

6.  Does that mean that UK and Ireland people need to get Schengen visa to go to other European countries?

While the UK and Ireland are not part of the Schengen area, their citizens can stay indefinitely in other EU countries, only needing paperwork if they want to work long-term or take up residency.

7.  What are the rules for working in France? I’ve heard that I have no hope of getting a work permit.

European Union citizens can legally work in France. Foreigners outside of the EU must do the following, in this order : find a job, obtain a work permit, obtain a visa de long séjour, go to France, and  apply for a carte de séjour.

8.  It is legal to work in the U.S. on a visitor's visa.

Visitor’s visas do not authorize employment in the U.S. In order to work, a person needs a working visa, called an H-1B visa or some other type of work authorization. H-1B working visas are for college graduates who will work in a job related to their college degree. This visa is valid for 3 years, with a 3-year extension, for a total of 6 years.

9. Getting a valid airline ticket booked while applying for a certain visa can help with the approval of visas.

No agencies have advised that a visa applicant make any travel plans, including purchase of air tickets, unless their visa was cleared by the consulate.

10.  Applying a Visa on your own is easy and cheaper.

Have you ever found dealing with the government easy? We bet not. All over the world citizens find government bureaucracies frustrating, annoying and insulting. It may have something to do with their virtual unaccountability, their lack of skill and experience or maybe, to be honest, they just do not care!

The processing is tedious and may require you to spend a lot of time waiting.  However, there are trusted agencies like Global Visas who can deal with this for you.  They can actually make them care for you having known the laws for that.  Global Visas can make applying Visas easy for you.

Global Visas has won for its clients the most difficult battles as far as visa facilitation is concerned, such as immigration to Australia. The expertise of the Global Visas team allows it to deliver the best quality service in the lodgment of spousal, fiancée, tourist and working visas. The company holds the distinct advantage of having personnel in destination countries as well as constant updating of visa regulations in these areas: the USA, Canada, UK and other parts of Europe, Australia, New Zealand and Asian territories. 

Visit http://www.globalvisas.com/ for more information.