Thursday, June 6, 2013

How to Market Using WeChat and Make Friends

Developed by Tencent in China, WeChat (Chinese: 微信; or literally “micro message”) is now being seen as a grand marketing tool after Weibo. I've only learned about it after receiving a text notification from my boyfriend which was sort of an invite to join WeChat.

It was the first time I heard about the app and I thought it's a lot only like Skype, Viber, Voxer and Skype and other apps we regularly use for social networking via mobile phones.

Following through, we made a discussion about WeChat last Sunday. There I learned that WeChat can do more than chat (texting), voice messages (like walkie-talkie) and sending of pictures. It has other communication services such as the "Look Around" social plug-in and also the "Shaking" feature. Apparently, WeChat can be used for stalking other people within the vicinity of your location but it can also be used as a marketing tool. In this article, we will be tackling ways on how to market using WeChat and make friends.

How to Market Using WeChat and Make Friends

1. Look AroundUsers have the option to allow WeChat to detect their location. When this is approved, WeChat will determine the users online which are closest to yours and display a list. Offering flexibility, this app gives you sorting powers to see only Males, only Females or Both Male and Female. The default setting is that you'll see all including their usernames, profile pictures and how far they are from you (i.e. 200m, 500m, etc.).

You can then select the user you want to chat with. Basically, the Look Around feature compels users to increase interactivity and enjoy the convenience. Rather than calling leads to go to your physical shop for instance, you would know and invite online users who are nearby. See how a friendly gesture can go far and convert that "Hi" to a sale.

2. Shake

I recall testing Omegle, a similar social networking application, when I knew what Shake is capable of: talking to strangers randomly. Much like the Look Around feature, WeChat's Shake functions to connect two users who shook their device at the same time.

It's up to you then if you want to continue talking to this stranger or shake again to lose connection and form a new one. This is more proactive communication than the Look Around because you totally don't have any idea where the person is from and whether the person is male or female. What's clear is that both of you just want to expand contacts and talk to somebody.

I have not tried this yet but I think it would be fun!

3. Drift Bottle

Drift Bottle can be enabled from the Settings. From Plugins, select “Throw” to send out your voice or text message, and select “Pick” to pick a drift bottle from the sea. You may reply to it or throw it back to the sea. When you get a starfish, try again.

4. Scan QR Codes

I've seen QR codes everywhere and I've seen how they are used for efficient digital marketing. QR codes contain a lot of information that's very useful and interesting for marketers. WeChat automatically creates a QR code for your profile. Post it like this and spread it to your friends to expand your circle and invite people to know more about your brand.

5. Moment

Moments are like tweets on Twitter and shares on Facebook and Google Plus. These are updates made by you and your friends which appear in the WeChat "timeline." It's best to update moments quite often to make sure that your posts are always on top of everybody's timeline and therefore mind.

Wrap Up

WeChat now has a growing number of users. Last time I checked online, there were about 300 million out there already! Wow. WeChat for marketing and making friends can drive many opportunities. Download it for free now and try. :)

Are you ready to catch this trend?