Wednesday, December 7, 2011

Give Me 3 Minutes and I'll Make You a Good Link Exchanger

Link exchanging is one online method of free advertising and promotion. If done properly, link exchanging can improve your search engine rankings, increase your web traffic and help you make more money online. There are three different types of link exchange you have to know:
  1. Reciprocal Linking is when you place a link on your site and they in turn place your link on their site.

  2. One Way Links, very powerful for SEO (search engine optimization), work when you get your link on a site but do not have to place their link on your site. Example is when a blogger or author of a site cites your article in their post.
  3. Three Way Linking is a link exchange among three domains instead of two. This type of linking seems more natural and can be more effective in improving your page rank.
Here are some helpful tips on how to manage your link exchange program:

Look for quality websites.

Don't just paste your links anywhere (e.g. unrelated sites or irrelevant forums) that would take it. It's best if you can find quality sites of which topics can be connected to yours. For example: if you own a site promoting gym equipments, exchanging links with an online flower shop wouldn’t count as effective. You can opt to build relationships and exchange links with those which sell multivitamins or supplements for body builders.

DO NOT exchange with link farms or FFA (Free for All) sites which just list every type of link submitted to them.

Build your links slowly but surely.

Take your time submitting your links to directories online. Manual submission is always better for your ranking. When you use too many automated link submission sites too fast, Google (and other search engines) will be flagged.

Submit articles for one way links.

Writing and publishing articles is always a safe and powerful promotion method. It will not only build your reputation and give you free advertising, it will also give you a lot of one-way links.

Post on blogs/forums to get more links to your site.

Posting comments on blogs and getting involved in forums is a good way to get more links back to your site. Do not post frivolously. Be sure to write meaningful and involved posts. Give advice and answer questions when you can.

Conduct a regular checking to make sure your links are not removed.

Once you do a reciprocal link exchange with a webmaster, always do periodic checks to make sure they do not remove your link or let their domain expire. If this does happen, you will want to remove their link from your site, too.


Link exchanging, as with any effective promotion method, takes work, diligence and commitment. It is free and it can do a world of good for your website and business. But learn the proper way to conduct your link exchange campaign and you will be delighted with the results!