Wednesday, August 3, 2011

Internet Marketing & Social Media for Business Owners


FACT 1: It is a must for businesses and organizations to continuously market and publicize their products and/or services in order to attract new leads while sustaining the current.

FACT 2: However, worldwide economies are really bad in present times; consequently, big and small businesses alike need to save money wherever and whenever they can.

FACT 3: Business owners know how the traditional marketing methods they have been using for years. As well, the cost of these marketing methods has been climbing up, up and up to "sky-is-the-limit."

So, is it just good money thrown after bad?

Time and again, business owners (you may be one) know how it feels to have to keep paying good money for bad advertising because they don't know what and how else to promote their goods. The newspapers and yellow pages are not new news, but they refuse to let go of these traditions even though they also know their ROI is p o o r.

In every situation though, there is hope. And as hope has it, it tells you it's not your fault. The newspaper salesmen does not want you to know this: Internet Marketing is the key.

Interestingly, more and more consumers are now becoming Internet users to do online research before they make a decision for their purchases. Some are doing online shopping. This shift and their active participation in social media groups are significant reasons why traditional marketing ways are less effective nowadays.

If your business is not taking advantage of Social Media Marketing to connect with your new and old customers you will drop further behind your competition, this is because your customers are already active in these circles.

Yet they will not find your business and they will not talk about your business but most importantly they will not be able to buy from your business. However with social media marketing it's quite easy to get into and you don't need to have a web site of your own or be selling anything online to get started.

The possibilities with social media marketing are almost endless. Your business could double; your exposure will grow like you would never get with the traditional methods and you can completely dominate your local market to become the authority and expert that people go to first.

Whether it be on Facebook, Twitter, Youtube and other relevant sites, your potential customers are out there spending considerable time searching the world of Social Media marketing. This is where you should be.

So get started. Get out and get found. Engage and follow up with them!

Tip: At the least, create your business' / company's official Facebook page, Twitter account, Youtube channel and of course--website with your own registered domain name NOW!